Hey all! I'm conducting a survey on Franchise coffee consumption among it's consumers. Note that it is regarding only for Premium Franchise coffee (Starbucks, San Francisco, Coffee Bean, Gloria Jeans & etc) only.. not regular coffee such as Nescafe, and other normal brands. Do read and answer the survey below accurately as your response input and recommendations will be well valued in the outcome of the results. Thank You.
Page One
1.
What is the first brand that comes to your mind when you think about a franchise coffee beverage outlet?
2.
How many times in a week do you drink coffee from franchise coffee beverage outlets? (i.e Starbucks, Coffee Bean, Gloria Jean’s Coffee, etc)
1 - 2
3 - 4
5 or more
3.
Have you heard of a franchise coffee outlet called Bad Ass Coffee? (See picture above)
Yes, PLEASE PROCEED TO QUESTION 4.
No, PLEASE PROCEED TO QUESTION 8.
4.
From where have you heard of Bad Ass Coffee? (You may select more than one)
Magazines
Newspaper
Internet
Word-of-Mouth
Other (please specify)
5.
Have you tried any of their coffee and food products?
Yes
No
6.
Were you satisfied with your visit to Bad Ass Coffee?
Yes, why?
No, why?
7.
Would you recommend Bad Ass Coffee to anyone?
Yes, why?
No, why?
8.
From which of the following franchise coffee beverage outlets do you usually visit to purchase your coffee from?
Coffee Bean
Gloria Jeans
Starbucks
San Francisco Coffee
Other (Please Specify)
9.
What is the reason that you visit the franchise coffee beverage brand you have chosen above?
10.
On what occasions do you visit a franchise coffee beverage outlet? (Seperate your answers with a coma if necessary.)
11.
What do you look for in choosing a particular franchise coffee beverage outlet? (Rank 1 to 6, 1 being the most important and 6 being the least importance to you)
1
2
3
4
5
6
Taste
Store Ambient (nice store layout, furniture, music)
Coffee and food choices
Good WIFI services
Price
Convenience
12.
After looking at the pictures
click here
, would you consider visiting Bad Ass Coffee outlet?
Yes, why?
No, why?
13.
Will you be willing to pay more for a premium coffee purchase than other franchise coffee beverage outlets for your moneys worth?
Yes, why?
No, why?
14.
Where do you usually hang out? (You may tick more than one)
Shopping malls
Restaurants
Coffee outlets
School/ College
Workplace
Home
Recreational areas (Parks, gyms, futsal & basketball courts, Golf course etc)
15.
Where do you usually obtain information, news and updates on your interests?
Magazines
Newsletters
Online
Television
Radio
Brochures
Others (Please specify) :
Before we end the survey, let me know more about your details so that I can have a better analysis of the consumers of coffee in Malaysia! Thank You!
Gender
Male
Female
Age
15 & below
16 to 25
26 to 35
36 & above
Race
Chinese
Indian
Malay
Others (please specify):
Occupation
Student
In between jobs
Holding a job
Retired
Income
Below RM1999
RM 2000 to RM2999
RM 3000 to RM3999
RM4000 to RM4999
RM5000 and above
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