Welcome to Profectio's Secrets to Effective Canadian Search Engine Marketing (SEM) Survey

Recognizing the growth of Search Engine Marketing and its impact on businesses we thought it was time to provide Canadian specific data that we can all use to make better choices when we consider Search Engine Marketing as part of our campaigns and improve our buying decisions.

Fill it out the survey below and we'll enter you into a draw for (1) of the following (2) prizes:

(2) Tickets to Dirty Dancing at The Royal Alexandra Theatre in Toronto
or
(1) Apple 2 GB iPod

The results of the survey will be discussed at (2) of our upcoming events:
Think Tank Series - The Secret - October 16, 8:00 AM - 10:00 AM
As the World Searches II - 12:00 PM - 1:30 PM

The survey and contest are supported by:

Thanks,

Dave Forde - Founder
Profectio - Bringing together Canada's Connected Community

* contest rules

1. If you were planning a marketing campaign today, how important would search engine marketing be in your overall plan? Required Question

2. Which of the following best describes your organization’s use of search engine marketing? Required Question

3. How will the number of search engine marketing campaigns that you launched in 2007 compare to the number you launched in 2008? Required Question

	Decrease
	Same
	Increase

4. When you are deciding how to best market your brand, product or service, how often do you include search engine marketing as part of your overall marketing plan? Required Question

5. Do you have an established marketing plan? Required Question

	Don’t know
	No, but we’re in the process of creating one
	No
	Yes

6. Who conducts your SEM campaigns? Required Question

7. How often do you use an agency or consultant to run search engine marketing campaigns? Required Question

8. What would be your organization’s expectations in terms of the timing for generating results from a search engine marketing campaign? Required Question

9. Do your search engine marketing campaigns target Canadian or United States consumers? Required Question

	Canada
	United States
	Both

10. What percentage of your search engine marketing campaigns are run in English? Required Question

11. What percentage of your search engine marketing campaigns are run in French? Required Question

12. What will be the key metrics you will use to determine the success of a search engine marketing campaigns? Required Question

13. What is your annual marketing budget? Required Question

14. What percentage your annual budget is online (including search engine marketing)? Required Question

15. How much of your of marketing budget is allocated to search engine marketing? Required Question

16. How are you involved in the budget decisions as pertains to spending on search engine marketing programs?" Required Question

	Ultimate decision maker
	Significance influence, but I do not have sign off
	I am part of the equation that adds input
	My opinion does no sway the final decision

17. What is the major objective your company wants to achieve with their SEM programs? E.g. lead, sale, free offer, contest, etc. Required Question

18. Are you currently conducting any SEO?
(search engine optimization)
Required Question

	Yes
	No

19. Based on your SEO investment for 2007, you have seen a conversion rate of? Required Question

20. Where are your companies SEM campaigns conducted from? Required Question

21. What best describes your business? Required Question

	Agency
	Advertiser

22. What is your job title within your company? Required Question

23. What type of SEM campaigns do you conduct? Required Question

24. What Industry Sector does your company represent? Required Question

25. How much revenue do you expect your business to book in 2007? Required Question

26. How many employees does your company have? Required Question

27. What problems have you had in doing a search engine marketing campaign? Required Question

28. If more search engine marketing education were provided, what method

29. About You
Once the results are completed we'll email you a copy of the survey results.
* Your information will be kept private.

First Name

Last Name

Company Name

Email Address

	Don’t Know
	Not important
	Of little importance
	Somewhat important
	Very Important
	Extremely Important

	Don’t’ know
	We are currently using it
	We’re not using it, but will do so
	We’re not using it, but may do so
	We have no plans

	Don’t know
	Never
	Some of the time
	Most of the time
	All the time

	In-house
	Agency/ Consultant
	Agency/ Consultant - Advertising Agency
	Agency/ Consultant - Agency Traditional
	Agency/ Consultant - Agency SEO

	Don’t know
	Never
	Once in a while
	For some of our campaigns
	For most of our campaigns
	All of the time

	Don’t know
	In more then two years
	In about two years
	In about one year
	In about six months
	In a few months
	In a few weeks
	In a few days
	In a few hours

	$0 - $50,000
	$50,000 - $100,000
	$100, 000 - $250,000
	$250, 000 - $500,000
	$500,000 - $1,000,000,000

	0 – 5%
	6 – 10%
	11 – 20%
	21 – 30%
	31 – 50%
	51 - 75%
	76 - 100%

	Senior Manager
	Manager
	Director
	Vice President
	Senior Vice President
	CMO
	President
	Media Buyer
	Media Planner
	Other

	Organic
	Paid
	PPC
	Link Buying
	Contextual
	Micro sites
	Banners
	Interactive Banners
	Other

	Advertising services
	Aerospace
	Agriculture
	Apparel
	Business Services
	Education and training
	Communications
	Consumer Goods
	Finance
	Legal
	Manufacturing
	Retail
	Travel & Tourism
	Technology
	Other

	100,000
	250,000
	500,000
	1,000,000
	5,000,000
	10,000,0000
	50,000,0000
	100,000,000
	1,000,000,000,000

	1
	2 – 10
	11 – 25
	26 – 50
	51 – 100
	101 – 500
	501 – 1000
	1001 – 5000
	5001 – 10,000
	10,000 +

	I have no problems with doing a sem campaign
	Terminology - is difficult to understand
	Vendors – which vendor is right for me?
	Time – it takes to long to launch a SEM campaign
	Time – it takes too long to see results of a SEM campaign
	ROI – SEM provides a poor return on investment
	Difficult – it is too complicated to do a sem campaign
	Not enough staff
	No expertise internal
	No expertise (agency)
	Language barriers – we do not speak the language of the market place we want to target

	Conferences/ Seminars
	Webinars
	White papers
	Case studies
	One on one
	Other